Leading the Garden State in Business Analysis

  • Home
  • How to Brand and Market yourself as a BA + Design SIG

How to Brand and Market yourself as a BA + Design SIG

  • 10/12/2017
  • 5:45 PM - 8:00 PM
  • Microsoft, 101 Wood Ave South, 9th Fl, Iselin NJ 08830 or Virtual
  • 60


  • Includes light refreshments. IIBA New Jersey chapter members. You must log in to access this registration type.
  • Includes light refreshments. Guests, walk-ins and non IIBA New Jersey members.
  • Link will be emailed out before the event.

Registration is closed

Evening's Schedule

5:45 PM -  6:00 PM     Networking

6:00 PM -  6:30 PM     Design SIG

6:30 PM -  6:45 PM     Design SIG Q&A

6:45 PM -  7:45 PM     Feature Presentation

7:45 PM  - 8:00 PM     Q&A and Meeting Wrap up


Feature Presentation:

How to Brand and Market yourself as a BA

Matt Donnelly

Do you have an idea for a product and aren't sure if it truly meets a market need? Are you confused about pricing or market segmentation? 

Both new and established companies face this same problem, so you're not alone.

Now you can stop guessing whether anyone will buy your product or service. You can know with a level of certainty that reduces your risk and makes profitability far more likely.

Imagine going to angel investors with DATA showing which features your target audience love AND how much they're willing to pay? Add in which audience segments like which features, and you've got a compelling offer that eliminates guesswork, hunches, and gut feels. 

Most product launches fail because customer research and pricing are afterthoughts. Don't become a statistic. Let Donnelly Creative show you how to set your product or service up for success.

Taking the right steps in the discovery and research phase will help you validate and then position your idea so you avoid wasting money by investing in building a product or service that will never turn a profit.



Matt runs Donnelly Creative - a creative consultancy that helps your products and services find success.



DESIGN SIG:  Short Design Workshop 


AJ Polanco


AJ Polanco has worked for 6 years of as a Senior UX Architect, with Master’s of Business and Science in UXD. He has experience working at the world’s second largest telecommunication company (Verizon), the world’s largest private non-profit educational testing organization (ETS), and NJ’s largest higher educational institution (Rutgers). Proven in omni-channel business, AJ also has experience in marketing and understanding customer needs across digital & traditional products. Feel free to reach out, because he's always willing to lend a helping hand.

Thank you
to our partners

Powered by Wild Apricot Membership Software