Evening's Schedule
5:45 PM - 6:00 PM Networking
6:00 PM - 6:30 PM Design SIG
6:30 PM - 7:30 PM Feature Presentation
7:30 PM - 7:45 PM Q&A and Meeting Wrap up
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Feature Presentation:
How to Brand and Market yourself as a BA
Matt Donnelly
DESCRIPTION
Do you have an idea for a product and aren't sure if it truly meets a market need? Are you confused about pricing or market segmentation?
Both new and established companies face this same problem, so you're not alone.
Now you can stop guessing whether anyone will buy your product or service. You can know with a level of certainty that reduces your risk and makes profitability far more likely.
Imagine going to angel investors with DATA showing which features your target audience love AND how much they're willing to pay? Add in which audience segments like which features, and you've got a compelling offer that eliminates guesswork, hunches, and gut feels.
Most product launches fail because customer research and pricing are afterthoughts. Don't become a statistic. Let Donnelly Creative show you how to set your product or service up for success.
Taking the right steps in the discovery and research phase will help you validate and then position your idea so you avoid wasting money by investing in building a product or service that will never turn a profit.
SPEAKER BIO:
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Design SIG:
Description:
UX Design - Finding the Mental Model for Business
For centuries designers, like architects and graphic designers, have been finding and understanding mental models and using them to create objects, homes and posters. What we call User Experience, or UX, is the first design field to apply those techniques to a non-physicalized object, or abstract concept, such as a business. In the past, businesses iterated on their business models and tested them on their customers. UX doesn't change that but adds another layer. Before iterating on the business model, UX researches and iterates on the mental models of the customer, and that feeds into and informs the business model iterations. Research techniques, like interviews and card sorting, are universal, time-tested and used in many of the social sciences; but instead of using the research to increase our knowledge, designers use it to create.
To be successful, UX Designers must bridge three different fields: social sciences, design, and business. We will talk about how a UX'er is continuously crossing all those bridges to achieve better usability for users, higher satisfaction for customers, and more profits for the business. Social science techniques like interviews and affinity diagrams are used by the UX
Designer to create knowledge and empathy, forming the base of the users' mental model. On the design bridge, a UX'er uses the mental model to create personas and user flow diagrams, highlighting the most relevant pieces of the mental model. Business products, like software or models, will be redesigned with this deeper understanding of the user. A successful business will validate the redesigned business model; so the UX'er is back on the social science bridge researching the current mental model of the user. And so the cycle continues, iteration after iteration, redesigning businesses. When this is done well, it creates the best possible experience for users, long-lasting customers, and successful world-changing companies.
SPEAKER BIO:
Jason Prunty
I am an experienced Product Designer with a diverse design foundation that includes working in industrial design, designing and building computers from scratch, and teaching architecture, photography, and User Experience.
Currently I am leading a team of designers at Sungard Availability Services, as we design the next generation of business continuity software. The UX team is successfully integrating Sungard AS's user-centered design process into an agile development framework.
In the past, I have focused on the enterprise space, crafting user-friendly interfaces and business models for large companies ranging from the World Bank to Johnson & Johnson. I have provided insightful digital strategy and design rationale to clients as a consultant and researcher.
When I am not in the office, you might find me engineering the perfect soft pretzel, renovating a corner of our 100-year-old row home, or creating a user-friendly Philly outing for my wife and daughters.
SPEAKER SOCIALS/CONTACT:
LinkedIn: https://www.linkedin.com/in/jjprnty
Twitter: @jjprnty
