Leading the Garden State in Business Analysis


Design Special Interest Group (SIG)


The IIBA NJ Design SIG aims to create a forum that engages Business members toward discussing design topics related to, but not restricted to the following areas of interest:

  • Data Visualization
  • User Experience (UX) and (UI) Visual Design
  • Product Management

Objectives & Goals

  • Learn about Design from a historical perspective
  • Learn about current and future trends in Design
  • Identify and assess customer opportunities.
  • Characterize Design as being essentially collaborative in natureunderstanding the true evolutionary nature of design
  • Clearly identify and understand Design inhibitors and activators
  • Host an incubator for generating forward looking, topical Design ideas
  • Blend the perspectives of marketing, Design and engineering into a systematic approach to delivering innovation through products and services.


  • Monthly meetings (Panel Discussions, Featured Speakers, Book Reviews, Career Fairs)
  • Workshops
  • Conferences


New Jersey or Virtual


This SIG purports to be a community whereby those with expertise in design, psychology, engineering, architecture, human factors, technology development, HCI, telecom, finance, pharmaceuticals, healthcare and other disciplines can come together to nourish the interdisciplinary of the domain. The remit of SIG is wide-ranging; including the design of experiences, interactions, technologies, products, environments, services and systems; 

Advisory Board

1. Ashish Rao, UX Designer, Bitbean

2. Helen Hoefele, Operations Analyst, Agilon

3. Suleiman Ali Shakir, UX Designer, Rutgers University

4. Kaye AdebayoBA, Digital Bananas
5. Chirag AroraUX Designer, Wyndham Worldwide
6. Manish KakatiProduct Manager, Rutgers

            2018  Upcoming Events

1. February  2018: "Design Thinking 2.0: Optimize your solution by harnessing the Creative Spectrum"

with Jason Prunty, Product Leader, Billtrust

Excellent presentation that kept everyone on their toes. Watch a short Video here


                      Past Events

1. October 2017: "Short Design Workshop"

with Alexis Polanco, UX Designer + Marketing Consultant, Partner at Always Joven, LLC

AJ Alexis Polanco, Jr. has some design superpower! We got a live demonstration of that at this event. If you missed it, watch this space for a recording and slides.

2. September 2017 :  “How to Use Analytics to Solve Problems”

with Bhupinder Juneja, Visiting Faculty (Predictive Analytics, Supply Chain & Operations) at the University of Minnesota-Twin Cities. 

Thank you for the solid participation and making this event an overwhelming success!

Sites to keep sights on

IIBA Global Thought Leadership

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